Cheetham Jackson - Smart Investment

12 SMART MONEY You may be concerned about the costs of investment, and rightly so.There is compelling evidence that shows investors are paying far too much for the investments they buy, and that financial advisers who earn their income from commissions can be influenced by the offer of higher commissions from different product providers. As already shown in this guide (see page 7), we are concerned about the costs of investment, and believe that payment of commission for financial advice is fundamentally flawed.The only way to be sure of getting unbiased, impartial advice is by removing commission payments from the provision of advice. We also believe the provision of advice is the most valuable service we can offer to investors, and so we concentrate on adding value and driving down costs. As a result, it is possible to reduce investment costs significantly, by as much as 60%, 70% or 80%, increasing the potential to achieve better investment returns over time. Fee-based advice is entirely separate from the investment and transactions, and is paid by the investor to the financial planning firm. In this way, the client can be confident that there is no potential for commission bias, as the financial planner is paid exclusively by the client, and has no other source of revenue. Reduce costs, avoid commissions, and secure fee-based advice Cut Costs