The Verifone Best Practice Guide to e-Commerce

Best practice for e-Commerce success 1. Select a merchant acquirer, processor and payment provider with proven e-Commerce experience. If you have not yet launched an electronic storefront, you need to partner with an acquirer/payment processor that can provide effective risk management support and demonstrate a thorough understanding of internet fraud risk and liability. You also want to take a good, hard look at any service provider before you sign a contract. Do they have what it takes to keep your cardholder data safe and minimise fraud losses? 2. When designing your website, keep operational needs and risk factors foremost in your mind . Key areas to consider are privacy, reliability, refund policies, and customer service access. Make sure your site is set up to service the needs of your domestic and international online customers. Choose products that appeal to the online audience – use good imagery and ensure descriptions are clear, accurate and have all the necessary information required by a potential purchaser. If possible, translate product information into the local language or offer a local language site. If shipping overseas, check customs and import duties for each country, as well as tax rates. Do not forget about time differences, especially for international customer service.