The Verifone Best Practice Guide to e-Commerce

Best practice for e-Commerce success 9. If you are planning seasonal promotions, special deals or offers, think of the impact on online site traffic. It is not average volumes but high levels of concurrent visitors that can potentially knock out your payment platform. Make sure marketing communicates sales generation activity with your IT department or online payment provider so they can factor it in. If you manage your online environment in-house, ensure you have adequate resources and increase frequency of site monitoring to take you through the busiest periods. 10. Do not forget to connect your online & traditional platforms . More and more customers are using click and collect to avoid unnecessary delivery costs. If you are a multi-channel retailer, consider using Verifone’s e-Commerce solutions to augment your bricks and mortar operations and join the omni-channel revolution.